Moringa and The Beverage Industry

Unique creative beverages are on the horizon. At Mixer Direct, we strive to understand the current trends in the food and beverage market. One factor that is driving beverage consumption at this time is health-conscious consumers. Gym culture has fueled the increasing popularity and consumption of smoothies, health supplements, infused waters and teas. Many people depend on their plant based drinks to help curb their appetite, and give them the necessary fiber to digest their food quickly and stay healthy. 

Another notable current trend in this market is beverage specialization. Offering various flavor options and specialty drinks will help customers choose their unique drinks with the menu that is already in place. This way customers are introduced to new beneficial ingredients and featured flavours.

Inline with the aforementioned health-conscious consumer, consumers are keen to follow the super-nutrient market. One such super-nutrient is Moringa. Its health value is being contrasted with the likes of Kale and Matcha. The Moringa tree is most commonly grown in India. This interesting plant is poised to have an impact on the beverage, food, and health industry for reasons that will be discussed throughout this article. Moringa is being celebrated globally for its perceived benefits. The Moringa tree is a plant loaded with vitamins and nutrients. The plant is also grown in regions like South Asia, West Africa, and South America. The plant is also grown in areas that are resistant to drought such as Pakistan, Afghanistan, and Bangladesh. A few world health organizations are working to distribute the Moringa plant to malnourished countries around the world.  

One of the biggest questions surround Moringa are in regards to its nutritional benefits. It is believed to be high in protein, calcium, iron, vitamin C, and antioxidants. Moringa is currently being studied for its potentially preventative properties and treatment capabilities as it relates to diabetes. Many foreign countries use Moringa in many medicines to help treat joint pain, digestive issues, high blood pressure, kidney stones, parasitic infections, and in some cases can lower cholesterol levels as well. 

Moringa powder is an increasingly popular product online and its users have reviewed the product noting a myriad of positive comments. The results of the product vary, but the overwhelming response to the powder is overwhelmingly positive. Some customers noted that they experienced an energy boost and a curb in their appetite. Other customers saw potential cosmetic benefits. Most people appear to be adding Moringa powder to their salads, smoothies, teas, energy bars, soups, salads, smoothies, dietary supplements, and tea bags.